Corporate strategy session
Anonymized, outcome-focused examples of AM’s work

Case Studies

Six examples across conversion optimization, performance, paid media strategy, and practical AI—designed for enterprise realities: governance, stakeholders, and measurable lift.

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Outcomes you can defend

Metrics are representative and depend on context, baseline quality, and constraints. Each engagement is built around your KPIs, stakeholders, and implementation reality.

Conversion optimization
Conversion optimization B2B lead gen

Funnel friction removal for enterprise lead capture

Primary KPI
MQL rate
Workstreams
UX + CRO
Representative lift
+18–32%
  • Journey mapping + form analytics to pinpoint drop-off
  • Landing page and messaging alignment with paid creative
  • Experiment roadmap with measurement guardrails
Website performance review
Performance review Corporate web platform

Core Web Vitals turnaround with an executive-ready plan

Primary KPI
CWV pass rate
Workstreams
Perf + governance
Representative lift
+25–45%
  • Render-path + third-party script risk analysis
  • Prioritized fixes by business impact (not engineering preference)
  • Performance governance for repeatable improvements
Paid media strategy
Paid media strategy Multi-channel

CAC stabilization through structure + measurement discipline

Primary KPI
CAC
Workstreams
Ads + CRO
Representative lift
-12–28%
  • Account restructuring and targeting guardrails
  • Creative-to-landing alignment with testing cadence
  • Measurement plan that reduces false signal
AI implementation
AI implementation Marketing ops

Practical AI enablement for content + knowledge workflows

Primary KPI
Throughput
Workstreams
AI + governance
Representative lift
+20–40%
  • Use-case selection + ROI sizing (no hype)
  • Workflow integration with guardrails and review loops
  • Enablement playbook for adoption across teams
Measurement and analytics
Measurement Executive reporting

KPI clarity for leadership: fewer dashboards, better decisions

Primary KPI
Decision cycle
Workstreams
Analytics + ops
Representative lift
-30–50%
  • KPI hierarchy and definitions aligned to stakeholders
  • Instrumentation and event hygiene recommendations
  • Executive-ready reporting cadence and narrative
Stakeholder alignment and roadmap
Strategy + execution Cross-team alignment

Stakeholder alignment into a buildable, prioritized roadmap

Primary KPI
Speed-to-impact
Workstreams
Roadmap + ops
Representative lift
+15–30%
  • Facilitated alignment across product, marketing, and engineering
  • Prioritization model based on impact, effort, and risk
  • Execution support and accountability checkpoints

Want results like these—under your constraints?

Share your KPI, timeline, and platform constraints. You’ll get a strategy-first response with a clear next step.

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Note: outcomes vary by baseline quality, offer strength, traffic mix, and implementation scope.